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Wanted: Heritage Tourism Case Studies

September 30, 2013

By Bill Flood

Clackamas County is well known as the end of the Oregon Trail, home to Mt. Hood, and the Willamette Falls on the Willamette River. Now Clackamas County Tourism has contracted with Write to Know consultants Kathi Jaworski, Bill Flood, and Chris Bell to identify key local cultural/heritage assets and develop strategies for increasing the number and overnight visits of heritage travelers to the county.

Kayakers converging on historic Willamette Falls, the “Niagara Falls of the West.” Photo credit: www.MtHoodTerritory.com

Kayakers converging on historic Willamette Falls, the “Niagara Falls of the West.” Photo credit: MtHoodTerritory.com

As input for such strategies, we are updating the existing heritage tourism database, identifying what really makes places and people in the County unique and interesting to visitors, and seeking out model case studies from similar counties and communities — anywhere in the world. We would really appreciate hearing from others about successful heritage tourism case studies – examples of other communities and municipalities (especially rural/suburban ones) that have organized local resources in a new way, resulting in increased visitors and support for heritage assets. Since Clackamas County has many outdoor recreational assets as well, we are particularly interested in examples that connect heritage tourism with outdoor recreation or other niche activities.

If you have any ideas, please email bill@billflood.org as soon as possible.  Thanks!

Bill Flood is a community cultural development consultant in Portland.

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